The Amathole Mountain Range, in the heart of the Eastern Cape
Yellowwood Creek
The Shire Eco LodgeWe are living increasingly in two worlds, the first being the physical one that that we eat sleep and breathe in and the second being cyberspace. We are spending more and more time doing things like replying to emails, catching up with friends on social networks or surfing the web. Whether we like it or not the internet has become an integral part of our day to day life. To lay claim to real estate in cyberspace is affordable and in many cases necessary to get your business, product or message to your intended market.
A website is an important part of a business’ communication strategy. It has become almost expected that businesses nowadays have a website as people increasingly turn to their computers for information on suppliers, producers, clients and new opportunities. And by having a website the business’ products, services or information is available to prospective clients, investors or other interested parties 24 hours a day, seven days a week and from anywhere in the world.
Online shopping and ordering has become one of the fastest growing business sectors. Whether people can request quotes or order through your website or purchase online immediately more door are opened to a greater client base.
A website can be an invaluable tool to clubs and organisations. It showcases what the club or organisation is about, their values, beliefs and the club or organisation’s objections or goals. It can also be a portal through which members interact and can share thoughts, ideas and experiences. Photo galleries and event calendars make these websites dynamic and lively. If the organisation is a non-profit one a website is the cheapest and incredibly effective way of reaching potential donors, particularly if the donors are located in other countries.
A picture truly does speak a thousand words. Good photos bring interest and colour to websites. They are an integral part of peaking interest and enticing the viewer to spend more time in the website. Photos are incredibly important if you are selling products or trying to create an impression or feeling. Photography can be included as part of your website package.
A website should encompass a business or organisations’ identity. A business’ corporate identity begins with it’s logo. The logo needs to be relevant, simple and memorable. If you a looking for a logo, a logo redesign and/or business stationary this can be done as part of your website package or as an individual job.
As with the logo design all adverts and brochures need to share elements of the business or organisations’ identity while conveying the required message. As with above these can be done as part of your website package or as an individual job.
Obviously you want as many people to go to your website as possible. Just having a website doesn’t necessarily mean that people are going to go there. But there are way to increase the traffic through your website.
Websites need to be submitted to the search engines for them to show up on Google, Yahoo etc. Once your website is submitted and accepted to the website it then has to jostle for position in the top rankings. These search engines have algorithms that determine which websites rank the highest. In most cases (definitely for Google) these algorithms are closely guarded secrets and use a variety of factors to determine the ranking. Some of these factors include, traffic through the website, the age of the website, the amount of data on the website and more.
Websites need to be advertised as much as possible. Any other advertising and marketing done should incorporate your website, reciprocal links are also great and internet listings (many are free) is another way of getting more traffic through your website.
All the websites are made with the aim of being owner managed and updated. If however, you would require your website to be updated for you an arrangement can be made. The software used is extremely user friendly. The active management training includes training on how to edit or add text, pictures and weblinks. More complex changes can be done for you at a very reasonable rate.
There are many great applications to add to websites to make it more dynamic, interesting, effective and engaging. Applications include photo galleries, event calendars, online shopping module, member log-in, blog, comment boxes, advertising space and much more.
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